As important as having your opt-in list, is preventing a high list churn. Simply put, you want your opt-in subscribers to stay on your list. The Internet mailing list is also becoming more and more regulated, and the rules vary depending on which country you live in, but you must have at least some idea of what you can and cannot do with emailing people from your country. Internet Service Providers usually have strict rules about mailing lists as do mail servers.
The rules have been put in place to try to slow the massive amounts of spam and unsolicited emails sent every day through cyberspace. For that reason, you always want to be seen as someone offering something of importance, not mailing list someone who floods your opt-in subscribers inboxes with promotional material and junk. To avoid the five biggest mistakes when emailing your opt-in subscriber list, pay attention to the tips to follow.
Do not send junk and promotional materials to your opt-in subscribers without content. Sure you can add promotional material to your emails, but offer substance and value to your subscribers. Nobody will mind subtle advertising if they are getting mailing list something useful and informative in return. Always include an unsubscribe option in every single email you send to your opt-in list.