We recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with Get Response. This year's report shares some interesting findings from an analysis based on over 500 respondents working in a leadership role in B2C, B2B or both. Use our results to compare your current performance and map numerical improvements. Throughout the report, we highlight features companies should try to Phone Number List start implementing immediately, while exploring how current marketing automation is being used in the industry. The report covers a range of email marketing and automation results, challenges, and feature usage, including.
Investment in email marketing Evaluation and monitoring Targeting Communication strategy Testing and optimization Open and CTR based on industry Lead generation Read our summary below, or download the full report today, for free. Download our FREE Resource - 2018 Email Marketing and Marketing Automation Excellence Report We assess the Phone Number List state of email marketing and explore how companies are using marketing automation, highlighting features you'd also like to try. The analysis is based on a major research project interviewing 585 respondents, many of whom are at a senior level and represent a mix of B2B (19%) and B2C (44%), with 37% working in both. Access Report results.
Businesses invest more in email marketing than in other channels. Only 4% of respondents said their email marketing budget was shrinking. Almost half (47%) expected their budget to increase, while 33% said it would stay the same. Only 5% of respondents call themselves experts, while the majority rate themselves as basic or intermediate. This is understandable, because email marketing is complex and constantly changing. How effective is email marketing today? There are many debates on leading blogs and expert opinions regarding which digital channel offers the Phone Number List highest return on investment or the most effective channel for business goals. Email marketing has arguably shown in past research to be a high driver of sales and engagement, and when used correctly with a full range of its features can be a great channel to encourage prospects to buy customers, sell betser.